Common Logo Design Errors To Avoid In 2023: Branding Design Guide Released

LO:LA’s new guide is intended to help businesses create logos that capture the story and identity of their brands in attention-grabbing and memorable ways. In addition to mistakes to avoid, the guide highlights all of the stylistic elements businesses need to consider when creating their logo and suggests ways in which they can make them stand out.

More details can be found at

According to Zippia, on average, it takes customers anywhere from five to seven glimpses of a logo before they remember it permanently. For businesses with good logos, this is extremely advantageous; but for businesses with bad logos, it can result in irreparable negative perceptions about their brand.

With its new guide, LO:LA aims to help businesses create logos that customers will view and remember in a positive light.

The first mistake that LO:LA urges businesses to avoid is misunderstanding their target audience. If businesses don’t consider the wants and needs of their customers, they risk alienating them altogether. For this reason, LO:LA recommends that businesses conduct market research to learn as much as they can about their customers and their competition.

Once the design process starts, LO:LA implores businesses to avoid clashing, chaotic, and incoherent style elements, adding that things like font, shape, and color should all be kept simple and complementary. Furthermore, businesses should avoid copying other brands’ logos, as this can lead to legal action that, in addition to being costly and inconvenient, could halt their rollout altogether.

Lastly, LO:LA advises businesses to avoid thinking short-term and try and have an eye for the future when designing their logos. While it is tempting to jump on a trend and ride its momentum, in the long run, logos that are unique, original, and compelling provide a much higher return on investment.

“There are a lot of mistakes you can make when creating a logo for your business, from selecting the wrong colors and shapes to choosing overly complicated designs that confuse potential customers,” said a spokesperson for the company. “By knowing the what mistakes to avoid, you can craft a successful logo that stands out from the crowd and will last through ever-evolving trends.”

About LO:LA

With roots in London and Los Angeles, LO:LA has been providing B2C and B2B creative marketing solutions to companies from around the world since 2017. They specialize in branding and identity, content creation, and campaign marketing services.

Interested parties can find more information at

London : Los Angeles (LO:LA)

840 Apollo Street
Suite 100
United States

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