Content Marketing For B2B Lead Generation: Inbound Growth Partner Update

The new updates are a result of recent industry research that demonstrates the clear benefits properly targeted content offers today’s B2B companies. Beacons Point facilitates partnering B2B growth by implementing contemporary inbound marketing strategies that include video production, website development, and HubSpot lead management services.

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According to a 2016 marketing industry benchmark study, 71 percent of B2B companies with documented buyer personas exceed their lead and revenue goals year after year. The marketing experts at Beacons Point specialize in building effective content marketing strategies rooted in accurate buyer personas that position their clients as leaders and experts in their industries, ultimately generating more quality leads. HubSpot integration helps convert these leads into customers.

“Content marketing is one of the most effective growth strategies today’s B2B companies can employ,” says a spokesperson for Beacons Point. “Companies that understand how to use content to drive target decision-makers to their websites and convert these leads into partnerships are the ones positioned to outperform in their sectors.”

Compared to outbound marketing activities that rely on business development representatives actively chasing leads, inbound marketing – essentially content marketing – offers extensive reach, reducing the cost per lead by 61 percent.

Beacons Point leverages the power of high-value content to offer partnering B2Bs a more effective, cost-efficient growth strategy.

Services begin with an audit of their clients’ existing marketing activities, including key competitor research and a deep dive into available analytics. Results of these audits form the foundation for campaigns that incorporate high-traffic keywords on topics that address buyer persona challenges, motivations, and goals.

Video-first journalistic content paired with a high conversion website and HubSpot customer relationship management (CRM) are strategized to meet SMART goal frameworks and achieve objectives. As a result, agency clients can close more deals and grow more efficiently.

Beacons Point has partnered with a range of high-profile companies and organizations that include the University of California, Systran, CMTC, and the Cystic Fibrosis Foundation.

A director of marketing and communications at partnering B2B BBSI says, “We work with different Beacons Point teams and I couldn’t be more pleased with the support we are receiving. They go above and beyond to ensure our HubSpot/Salesforce integration is precisely executed and they’ve created incredible content formulated to achieve our goals.”

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Daily Scotland News journalist was involved in the writing and production of this article.