Industry studies show that there are several reasons a brand’s perception can become negative, such as the lack of transparency and poor customer experience. With the new guide, LO:LA aims to help businesses identify the cause of their bad brand image and remedy it through actionable solutions.
For more information, visit: https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
The latest release is part of an ongoing effort to educate small and medium-sized companies on the importance of branding. It offers practical tips for businesses to positively impact their brand image.
In today’s highly competitive market, a positive brand image is important for any business looking to succeed, explains the agency. However, negative brand perception can be damaging and difficult to overcome.
One of the main insights that the guide provides is the importance of conducting market research to determine the root cause of a negative brand image. This can help businesses identify where the issues lie and develop an effective strategy to overcome them.
“Identify the root cause: First, you need to identify the reason why your brand is not perceived positively,” the author advised.
The guide also highlights the significance of creating a brand positioning strategy that aligns with the target audience’s needs and preferences. This approach can help businesses better connect with their customers and build a loyal following.
Developing a strong brand requires consistency, and the guide offers practical tips on how to ensure consistency across all brand touchpoints. This includes everything from messaging and tone of voice to visual elements such as logos and color schemes.
In addition to these core strategies, the guide also explores the importance of engaging with customers and leveraging influencers to reach new audiences and build credibility. By engaging with customers directly, businesses can create a positive buzz around their brand
The author said: “Remember, building positive brand perception takes time and effort. Stay committed to your brand positioning strategy and be patient as you work to improve your brand perception.”
Those wishing to find out more can access the full article at: https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
London : Los Angeles (LO:LA)
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Daily Scotland News journalist was involved in the writing and production of this article.
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