Katie Coates provides publicity to coaches, authors, and consultants so that their prospective clients can find them online. As an award-winning Public Relations pro, Katie’s mission is to improve her clients’ online visibility and credibility to increase the likelihood that their Ideal Clients will seek out opportunities to work with them.
“Internet business gurus cite the fact that online entrepreneurs often lose up to 75 percent of their ad traffic to the back door of search. In other words, you’ll have a perfect prospect making their way through your sales funnel. They are perfect for you because you can absolutely help them,” Katie says, “But somewhere along the line, they decide to search for you. And when they don’t find the right kind of information, they escape your sales funnel and they often buy from someone else!”
Katie’s background as the owner of a successful boutique public relations firm in Orange County, California, has given her a unique view into decision making behavior. For 20 years, she specialized in crisis communication and helping real estate project applicants get approval for their developments. She procured dozens of project approvals for multiple clients on projects with development costs of up to $500 million.
Following her success in writing the definitive volume on getting project approvals, Katie conducted secondary research in the neuroscience of decision making, influence, and persuasion. She has identified the variables that are most likely to affect buying behavior. She uses this knowledge to help her clients create and maintain greater credibility within their markets.
Katie says, “I was a coaching client within Russell Brunson’s 2CCX program. When my colleagues within the program learned I could get them featured on line, they demanded that I help them. As a result, I created the Authority and Visibility Advantage publicity system. It’s tailor-made for the entrepreneur or business owner who needs high-level messaging and content to establish and maintain premiere online visibility.”
“The solution to getting more visibility is several-fold,” says Katie Coates. “Getting quoted by credible media is helpful. However, the most important pivot for my clients is creating, maintaining, and protecting a robust online profile that provides their own ideal clients with what they need to make a buying decision to work with them.”
Katie Coates says, “I love to help business owners create powerful credibility just like the national brands with strategic public relations that can boost their reputations and improve their sales. It’s amazing that the national brands spend tens of thousands of dollars a month on these kinds of services. We offer our clients the same kind of visibility for a fraction of the cost.”
“I believe you can use a ‘magic shortcut’ to get the online visibility you want, and you don’t have to use social media to do it,” said Katie in a recent interview. “I know that a lot of my clients are burned out by having to feed the social media “beast” every day. Organic presence is only one aspect of an entrepreneur’s reputation management program, and not necessarily the most important one.”
When asked what concerns her about how people usually try to establish credibility, Katie said, “It breaks my heart when coaches, consultants, and authors struggle to get consistent results with their visibility, especially when they’re pouring effort into channels that aren’t delivering in the long run. Social media posts, which disappear overnight, aren’t nearly as valuable over time as high-quality evergreen content that establishes and maintains your credibility.”
Katie has created a free guide entitled “Get Quoted by Mainstream Media Outlets in Your Market.” She offers step-by-step advice on how to find and respond to reporters’ requests for quotes from experts. Coaches, consultants, and authors who want the free guide can get it by visiting The PR Secrets.
“One of my clients, Mike, doubled his business with our program. He was able to replace himself within his own business as the estimator. Doubling the number of employees also helped him scale his business and it was all made possible with greater visibility,” says Katie.
Public Relations allows business owners to build their brands’ reputations by sharing the right information to the right places. Using public relations effectively has been shown to be more successful than paid advertising, and PR strategies are being adopted by increasing numbers of businesses to help them grow.
“A brand’s visibility and credibility are the most important aspects in marketing. Audiences require visual proof of a coach’s or consultant’s credibility and authority,” says Katie. “It seems we are all honorary residents of Missouri because virtually everyone gives more credence to visual evidence than any other kind. In short, we believe what we see.”
Katie Coates adds, “Getting name recognition can be life-changing for a business owner. If there is any confusion about your name, whether it’s similar to another entrepreneur’s or to someone in the news, or if you have a negative review that is harming your business, public relations done the right way can help you prevail and convert more ad traffic with your Ideal Clients.”
Katie Coates, APR, Fellow PRSA, is Accredited in Public Relations (APR) and has been inducted into the Public Relations Society of America’s College of Fellows, an honor bestowed on fewer than one percent of all public relations professionals. She lives in Southern California with her family. Katie Coates is also an Amazon bestselling author and the creator of The PR Secrets blog, providing insider tips and information on public relations (PR) for business owners and entrepreneurs.
Interested parties can find more information by visiting The PR Secrets.
The PR Secrets
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Daily Scotland News journalist was involved in the writing and production of this article.