Falling Waters, WV – Local Sight believes that small business websites should serve the purpose of educating potential customers and generating leads. For this reason, the team offers holistic marketing centered on helping contractors, home builders, attorneys, and service professionals get more calls, be known, or increase their revenue. Compared to SEM, PPC, or SEO, the agency uses a top-to-bottom approach that builds a viable online presence. Many of their past/current clients have been with them for years since the team offers quarterly check-in calls, monthly analytics, and website updates to maintain the success/progress of a business.
According to the agency, the popular five-page websites with a photo gallery don’t generate sufficient leads for businesses desiring to grow. Instead, local business web design should be bigger, faster, and better optimized to create brand trust and improve traffic. The standard website package comes with up to fifty pages that include service pages to tell visitors what the business does or why they should hire a contractor. The team pages contain pictures, biographies, and other elements to showcase the staff. Knowing that people love graphics, images, blogs, and videos, Local Sight dedicates pages to wow visitors, provide answers, and establish a business as an authority figure in the industry.
The websites have caching to allow visitors to get fast load times, a SCHEMA markup to help search engines parse data, location pages for a service area, and project portfolios. To build an online real estate that grows a client’s digital footprint and generates steady traffic flows, the web design agency uses data aggregators to distribute business information online on social media and search engines. The team also utilizes review sites, online citations, geo-networks, and GPS listings.
After performing contractor web design and creating social media accounts, the team optimizes them to minimize the time and cost of managing several accounts. When businesses add new blog posts, project results, or content to the website, the IFTTT network automatically publishes them on social media platforms, cross-promotes them on Twitter, places them on the client’s LinkedIn, and pins them to Pinterest. With phone call tracking and website analytics, Local Sight can monitor how many visitors a client is getting, the pages they visit the most, how long they stay on the page, and many more. They also track other metrics like search engine placement and write extensive reports.
Before starting a project, the web design team conducts a competitive analysis that dives into the visibility of a local business and its strengths/weaknesses. With this, they can determine how their services can impact the performance of a business online. While the agency focuses on building/selling websites, the team understands that business owners need better content, better search engine visibility, a larger digital footprint, efficient analytics, and automated social media posting.
To learn more about www.localsight.net, visit their website blog or call (304) 223-9030 to request a competitive analysis. Local Sight is located at 35 Savage Ct., Falling Waters, WV, 25419, US.
35 Savage Ct.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Daily Scotland News journalist was involved in the writing and production of this article.
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