Sitetrail Online Reputation & Negative Publicity Management Packages Launched

As a leading digital marketing company specializing in high-level public relations, Sitetrail has launched online reputation management packages. Relying on years of successful media relations and industry-leading search expertise, the new service can enhance an organization’s digital reputation by removing harmful information and replacing it with accurate and positive content.

More information can be found at

The new service combats the negative publicity that can have devastating consequences on a company’s reputation and profitability. According to independent research published on Sitetrail’s website, a single negative review can cause online sales to plummet by 23% overnight.

Leveraging a data-driven approach, the experts at Sitetrail offer real-time monitoring to quickly administer takedown requests. The company has experience coordinating with dissatisfied customers or journalists to get them to reconsider their opinion and remove the negative opinion.

Sincemost negative news cannot be removed, Sitetrail administers content dilution, a tactic where search results are filled with more positive, accurate, and up-to-date information. If there were 10 negative search results, for example, dilution adds 90 positive results to generate a 1:9 ratio in the client’s favor.

This process replaces false or inaccurate pieces of news content with accurate and positive content across equally powerful channels and is the most cost-effective way of dealing with high-profile cases. Innovative dilution approaches include news articles in credible publications, Linkedin endorsements from authoritative sources, and other SEO efforts designed to create a favorable social image for the client.

Sitetrail maintains high ethical standards while working with clients. The company insists on using authentic authors and journalists to help restore a business’s reputation and will not employ hackers in attempts to delete unwanted content from the web.

A spokesperson for the company said: “We do not engage in any unlawful activities. We represent customers across the US, Europe, Africa, and Asia. Our journalist network is truly global. Using Sitetrail for reputation management through dilution and tactical PR is completely legal and safe.”

Interested parties can find more information by visiting

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Daily Scotland News journalist was involved in the writing and production of this article.