SMB Programmatic Job Advertising SaaS, Automated Advertising Placement Announced

The recent updates to the JobAdX programmatic ecosystem apply across both their Optimize and Exchange platforms. They are intended to provide small businesses with the tools necessary to competitively hire against larger corporations. Their platforms give these teams access to an extensive array of job boards from a central digital base of operations.

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The changes to the Optimize and Exchange platforms provide small hiring teams with variable controls when setting up automated job advertising campaigns. Across these two platforms, recruiters can establish entirely automated programmatic campaigns or carefully select job boards where placements are likely more effective. After that, the programmatic controls will take over to further refine these placements.

JobAdX’s algorithmic and analytical tools can determine which placements get the most traffic and which exchanges have the highest CTR. This data is collected continuously and allows the software to adjust based on the information it receives automatically, placing job ads in higher traffic, more qualified areas and removing those that underperform.

Using these tools, recruiters may be able to find qualified candidates faster across the entire job ad exchange ecosystem without manually scouring these networks to find the highest-value placement locations. The JobAdX software provides automated access to over 100 job boards and can target additional panels through a customizable interface.

This method allows recruiters to locate and pursue talent using highly specified, cost-effective means with the ultimate goal of saving ad spend and reducing the budgetary impact of each campaign. Studies have shown that small recruitment teams waste up to 40% of their ad spend on ineffective placements, which this software seeks to rectify.

This software’s goal-driven centralized reporting capabilities allow recruiters to access highly detailed per-campaign analytics. JobAdX Optimize adds to these capabilities with enhanced analysis tools that create detailed by-the-minute reports for each campaign and enable recruiters to adjust accordingly.

JobAdX has already been used by many mid-sized businesses in America to drive hiring efforts and compete on a global scale. The software is supported by a small, passionate development team devoted to keeping these solutions lightweight and accessible. A free tour of the software is available on their website.

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