Raises $14 Million Series A Funding, Led by Addition Capital

Claymont, Delaware Jan 27, 2022 ( – Modernizing the legacy MSP market with its AI-powered PSA-RMM platform, looks to disrupt the Managed Service Providers (MSP) market and take on legacy vendors with its newly launched AI-powered PSA-RMM platform., a unified Professional Services Automation (PSA) and Remote Monitoring and Management (RMM) platform, announces $14 million raised in new funding, enabling the company to disrupt the stagnant Managed Service Providers (MSP) market and take on legacy vendors with its newly launched AI-powered PSA-RMM platform. In beta since May 2021, now reveals the launch of its full-service platform, having already worked with over 30 clients to build a platform that meets the needs of MSPs.

The Series A fundraising was led by Addition and Tanglin Venture Partners, with participation from existing investors; Matrix Partners and Elevation Capital as well as angel investors, Giovanni Sanguily (CEO of Honey CRM), Sidharth Malik (CEO of CleverTap), Noel Wax, and Lisa Woods (CEO and COO of Groundswell Group), and Abhi Kumar (Partner at M12 Ventures).

As the MSP industry has seen little innovation over the last few decades, customers have been forced to work with clunky, outdated, and slow software. has entered the market to change the status quo, providing a unified PSA-RMM platform that is incredibly fast, powerful, intuitive, and sleek – a stark contrast to the alternative – primarily on-premise software, known to be disjointed, slow, and outdated.

According to Arvind Parthiban, Co-founder and CEO, “The MSP space is in desperate need of innovation and modern software to replace the existing legacy solutions. Customers have been stuck with bloated and extremely outdated on-premise tools. is here to modernize the industry and provide users with smart, AI-powered, cloud-based software that is more efficient and effective. With our AI-powered PSA-RMM platform, clients can now focus on the core business and leave the old hurdles behind.”

Multiple surveys and studies have shown that MSPs face several challenges, such as increasing complexity in the tech demands of clients, difficulty in finding capable talent, customer acquisition issues, and struggles of managing multiple tools and platforms. MSPs currently use PSA and RMM tools that were not built to work together and require additional tools and plugins for requirements like IT Documentation or Project Management. is a unified PSA-RMM platform, so everything is seamless. All the tools an MSP needs, including IT Documentation or Project Management, is available within the platform. Most importantly, is built entirely on the cloud, so MSPs can deploy their services through a tool built with today’s technology & capabilities.

In addition, boasts a number of features, automation, workflows, and runbooks in ticketing, that enable an MSP to proactively deal with their client’s IT issues and be on top of operations. has launched Intelligent Alerting to further improve MSP productivity, cutting through the noise and highlighting the alert that is most critical is key to ensuring happy clients. has built its platform by identifying the numerous downfalls of legacy technology. In doing so, they have revealed an enormous opportunity for growth and innovation to be realized. The global managed services market is projected to grow from $243.33 billion in 2021 to $557.10 billion in 2028 at a CAGR of 12.6% in the forecast period of 2021-28. The MSP industry is estimated to have over 150,000 players – a majority of the SMB businesses employing just a handful of technicians. investors have also recognized this opportunity and applaud the company’s pioneering efforts in challenging the status quo.

We’re excited to support as they bring about a much-needed change in the MSP space. This is a very old market but surprisingly there hasn’t been much technological advancement and use of technologies like AI. So, when came to us with the vision of bringing AI and automation into this, we saw a lot of potential. We were extremely impressed with the team, their vision, and their approach to solving problems, and look forward to seeing influence the MSP market soon,” adds TKTKTKTK of Addition Capital.

In speaking to these realities, TKTKTKTK of Matrix Partners remarks, “ is in a very interesting, critical market. Companies worldwide are opting for managed IT services to manage their infrastructure, solve security risks and reduce costs. Since their launch, we have seen firsthand how has delivered innovative features, building the product that will transform how MSPs operate. We are delighted to be supporting again in this journey.”

TKTKTKTK of Elevation Capital said “’s razor-sharp focus on a critical and underserved market impressed us right from the start. We have also had a ringside view of how the experienced founders and their team have gone about building their innovative and AI-powered MSP platform with constant check-ins with their target customer base. Their customer-centricity and insistence on taking no shortcuts make me believe they have what it takes to truly transform the MSP software industry. We are thrilled to be part of their journey”

The unwavering trends of cloud-first environments, as well as the increased demands and nuances of remote workforce realities, further demonstrate the need for modern technologies that support distributed organizations. is now capable and ready to be the innovative force that adapts the industry – improving the effectiveness & efficiency of MSPs and IT delivery service providers globally.

About is a PSA-RMM platform powered by AI and intelligent automation, built for modern MSPs. The company was founded in 2020 by serial entrepreneurs Arvind Parthiban and Jayakumar Karumbasalam, who have combined experience of over 35 years in the IT industry. CEO, Arvind, created the leading marketing automation software–Zarget, which was acquired by Freshworks. Jayakumar, the CTO, and CPO have worked with Zoho, Optus, and Freshworks, where he was heading and building data platforms. Now, both have entered the MSP space to transform the industry, introducing the modern alternative – – pioneering a bright future in the market.

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Source :SuperOps

This article was originally published by IssueWire. Read the original article here.

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