hires former Amazon marketing team member Anita Matte as Director of Growth Marketing

–News Direct– CEO Evan Gappelberg joined Steve Darling from Proactive to to announce the appointment of Anita Matte to the newly created role of Director of Growth Marketing. In this key position, Matte will be responsible for driving subscriber growth and increasing Software as a Service revenue for the company.

Gappelberg shared with Proactive that Matte brings a wealth of experience to Toggle3D, having previously worked at Amazon, where she played a vital role in driving marketing strategies for the technology giant. With over 10 years of experience, Matte possesses a deep understanding of the B2B market and its challenges. Her familiarity with pain points and value propositions in various markets, coupled with her comprehensive understanding of the B2B industry, makes her a valuable asset to the company.

As the Director of Growth Marketing, Matte's main objectives will be twofold. Firstly, she will work on Increasing Brand Presence by implementing comprehensive digital marketing strategies to enhance the company's visibility and reach within the market. Secondly, she will focus on Conversion Rate Optimization, aiming to convert free subscribers into premium users, thus driving revenue growth for Toggle3D's SaaS platform.

The addition of Anita Matte to the team is expected to bolster Toggle3D's marketing efforts and accelerate the company's growth trajectory. With her expertise and strategic insights, she will play a crucial role in advancing Toggle3D's market presence and driving the company's expansion in the competitive B2B landscape.

Contact Details

Proactive Canada

+1 604-688-8158

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