Email continues to be one of the most productive marketing tactics available to today’s entrepreneurs and small business owners. Content marketing expert Scott Hall has released a guide that outlines the most effective services based on cost, software features, and overall company goals.
More information is available at https://scotthall.co/best-email-marketing
In the complex world of digital marketing, email is a cost-effective conversion vehicle. It helps business owners stay in contact with prospect customers and can encourage repeat sales among current customers. In his recent guide to today’s best email marketing services, Scott Hall helps business owners, entrepreneurs and bloggers understand which software package best fits their overall goals and individual budgets.
Studies predict email use will grow from 3.9 billion users in 2019 to an expected 4.89 billion users by 2024. With email marketing ranking among the top three marketing channels, it can be a worthwhile component of even the most streamlined plan.
A good email marketing service should provide users with intuitive design templates, the opportunity to personalize messages, an analytics component, and a segmenting feature. The packages reviewed by Hall feature functionality tailored to different user groups, making the evaluation process easier for business owners who want to add email to their marketing plans but aren’t sure where to begin.
Two of the most recognizable email services profiled in the guide are HubSpot and MailChimp.
The HubSpot package offers a comprehensive set of benefits that include A/B testing to improve CTR and open rates, and an analytics dashboard that allows users to monitor opens, clicks and more. The package includes email templates that help those starting from scratch launch their campaigns effectively, and boasts a 99 percent deliverability rate.
MailChimp has over 14 million customers. Free plans allow up to 2,000 subscribers and the opportunity to send up to 1,200 emails per month. This service also includes an app for Android and iPhone. The report cautions, however, that MailChimp does not accommodate the full spectrum of marketing activities.
Gaining traction in today’s complex digital environment means engaging in-market audiences and persuading them to act. One of the most effective ways of accomplishing this is through direct email marketing. With the release of his recent report, Scott Hall introduces entrepreneurs and bloggers to 11 of the best email services available today, and helps them settle on the package that will accomplish their goals.
Visit https://scotthallco.business.site/posts/968029260297905903 to find out more.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Daily Scotland News journalist was involved in the writing and production of this article.