This new report addresses questions from Voices clients about pricing their broadcast posts with answers from Sales Account Director and Team Lead Sara Hunt and Senior Account Manager Evan Wiebe.
More information is available at https://www.voices.com/blog/broadcast-prices
Clients who want to post broadcast projects on Voices can now use this new report as a pricing reference so that they understand how the term usage affects the price they list on their job postings.
In this report, Sara Hunt explains that usage refers to how and where the voice over will be used, whether it will be used broadly in a national advertisement or narrowly in a business meeting.
Evan Wiebe adds that duration is also an important factor to be considered in usage. If the duration is just a few weeks, the price of the job will differ from a voice over that will be used continuously.
This report explains that an individual pricing a job needs to consider three things. First, they should determine the usage category. The price will be affected if the work will be used as a TV spot for a major network, as a digital ad to be played prior to a featured video, or a spot for a radio station.
The client should also consider the usage market. Voice over work that is aired on local TV or radio will be priced differently from jobs that get aired regionally or nationally.
The usage timeframe is the third main thing to consider. Advertising campaigns may run for a specific length of time. Pricing for long-term campaigns will be higher than for a campaign of a few weeks.
Hunt reminds voice over talent, “If the usage timeframe has passed and the client wishes to keep using the spot, you should be paid a renewal rate.”
Voices provides a chart that voice actors can use to help them determine how to price their spot, but Wiebe comments that they should trust their intuition. He says, “Learn the standard rates, but then also trust your gut and don’t dive into a project knowing that you really should be charging more.”
Wiebe reminds voice over talent that they need to be vigilant and value their time so they will be paid a fair price for their work.
Interested parties can find more information at https://www.voices.com/blog/broadcast-prices
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Daily Scotland News journalist was involved in the writing and production of this article.