Adam Guez on Building Trust and Transparency in Modern E-Commerce
Dubai, United Arab Emirates, 28th Jun 2025 – In an era of one-click purchases, flashy funnels, and disappearing drop shippers, trust has become the rarest currency in e-commerce. But for Adam Guez, a French entrepreneur based in Dubai, it’s the foundation on which lasting brands must be built — not an optional feature. Over the past few…